After realizing that pet food is entirely imported and that small packages in the form of trays do not exist under retailer brands, Christian Duquesne, a veterinary doctor, together with his wife Catherine, a specialist in animal nutrition, decide to establish a dogs and cats food manufacturing company in the heart of Normandie. La Normandise has developed many brands to offer its four-legged animals a balanced diet among which include Les repas Plaisir.