Plush Puppy Body Building Shampoo – Shampoo for dogs requiring a fuller and thicker coat. Formulated using organic sources, bolstered by Wheat Protein and Wheat Starch with D-Panthenol and Lichen extract. Excellent to give the appearance of a thicker and fuller coat appearance. Can be used on the whole dog or just in areas requiring extra lift or body. The absolute answer in dog shampoo for body and lift. Designed specifically for full coated breeds such as Poodles, Old English etc. and excellent for double coated breeds after shedding such as Malamutes, Samoyeds etc. Will not flatten or soften the coat. Suitable: Plush Puppy Body Building Shampoo is ideal for all colours and coat types that desire a fuller coat appearance. Will not flatten or soften. Improves overall volume and slightly adds texture and crispness to all coats.